GoogleAnalytics 4ã§ãĢãšãŋã ããŖãĄãŗãˇã§ãŗãč¨åŽã§ããĻãããããã
TL;DR
- įžå¨é˛čĄåŊĸ
- č§Ŗæąēããããã¨ããããčģ补ãč¨é˛ãã
- įŽæãããã´ãŧãĢ㯠GTM ããé äŋĄãããĻãã GA4 ãĢãĢãšãŋã ããŖãĄãŗãˇã§ãŗãéŠåŋãã
Google Analytics 4
- firebase analytics įĩąåįãŋãããĒããŽãäŊŋããæ§ãĢãĒãŖãĻæ°äģããã v4 ã¨ããæ´æ°ã¨ããĻãĒãĒãŧãšããããã
- åãæĸãã Google Analytics 4 ããč¨åŽãã
- ãĢãšãŋã ããŖãĄãŗãˇã§ãŗãŽåæ°åļéã¯ããŽãžãžīŧ
- ã¤ãŗããã¯ãščĄ¨č¨ã§ã¯ãĒãããĄãã§ååãå˛ãåŊãĻãĻãããīŧ
- ãŋã°ãããŧã¸ãŖãŧãã㯠ãĻãŧãļãŧãããããŖ ã¨ č¨åŽããŖãŧãĢã ã¨ãã 2
į¨ŽéĄãŽæĻåŋĩãįģå ´ãã
- https://support.google.com/tagmanager/answer/9442095?hl=ja
config
ã§č¨åŽãããdataLayer
ã§č¨åŽããã- 䏿įãĒããŽãæäš įãĒããŽãã§č¨åŽãŽæšæŗãéãīŧ
- GoogleAnalytics ãŽč¨åŽãŽãããã°ãĢ㯠https://chrome.google.com/webstore/detail/google-analytics-debugger/jnkmfdileelhofjcijamephohjechhna/reviews?hl=ja ã debug tool ããäŊããĒã¯ã¨ãšããããĻããããĒãŠãčĻãĻãã
- å ã firebase ãĢããŖã event debug æŠčŊã google analytics ãĢãį§ģæ¤ãããĻããããã§ããããäŊŋããã
Goals
- ãĢãšãŋã ã§č¨åŽããåąæ§ãããŧãĢãŠãŽããããŽåå¸ããĻãããčĒŋãšãã
įžįļ
- ããŧãŋãéãŖãĻããããã§å
ĨãŖãĻãģããã¨ãããĢã¯ãããĒã
- debug view ãã㯠data ã¯éãŖãĻãããĢčĻããããĻãŧãļãŧãããããŖã¨ããĻããŧãŋãéããããã¨ãæŖããããĒãŽãĢããŽãããĢčĻããĒã
- ããŧãŋãæŖããéŠåŋã§ããĻããĒãããįŽįãŽããŠãŧãããã§ããŧãŋãã¯ãããĒã
- Google Tag Manager ãįĩįąããĻ夿°ã GA4 ãĢãããå ´å
dataLayer
夿°ãįĩįąããĻæ¸Ąãåŋ čĻãããã¨æãŖãĻãããããžãæ¸ĄããĒãtypeof dataLayer
ãåŽčĄéĸæ°ãĢįŊŽãæããã¨æãŖãĻãããåįļ㯠array ãŽãžãžåŧãŗåēããčĄãããĻããīŧdataLayer
ãĢ push ãããĢãšãŋã ããŧãŋãéãããĻãããããĢčĻããĒããå¯žčąĄãŽ data ã push ãããĻãããããĢã¯čĻãã- åæ pageview éŖã°ããžã§ãĢããŧãŋããã¤ããĻããåŋ čĻãããã¨ãããįŗģãããīŧãããĨãĄãŗããããããĢãã
- pageview event ã SPA
įã§ãįēįĢããĻéããããããĢãĒãŖãĻãããäģčžŧãŋãŽåˇĨæ°ãä¸ãŖã
- ã ããããĢäŧ´ãŖãĻåããé ãēãåãããĻããããŧãŋãŽãĩã¤ã¯ãĢãããžããĄã¤ãããĒãīŧãĒããŧãšã¨ãŗã¸ããĸãĒãŗã°ãããã¨æãŖãĻããīŧ